In 2018 we were re-branding re-fitting our city centre office with the aim of it becoming Bristol’s most cycle friendly building. We’re keen cyclists here, and knew about the Bristol GP, so we thought the event was a perfect way to help us launch the new Prologue Works brand, and to inspire some of our tenants to start cycling.
We invited tenants from the building to take part in the sponsor relay and we were really encouraged by their enthusiasm and support. People from different organisations came together on the day to form the 5-strong Prologue Works race team, and while we didn’t win it was a great bonding experience.
The day itself was brilliantly run and it has provided us with huge amount of marketing and PR collateral. We’re also really pleased to know that our involvement with the race has contributed to bringing national series racing to the city.
Our relationship with the Bristol GP has helped establish Prologue Works as one of the most desirable and exciting commercial spaces in Bristol.
The reason our partnership was successful was because the interests of Bristol GP and Prologue Works are very much aligned. Our commitment to sustainability, enthusiasm for cycling and belief in the positive benefits of exercise are shared by the team behind the race.